Challenge
Brand a textile designer’s exclusive line of “slow-fashion” tote bags and accessories, designed and hand-printed right here in Brooklyn, New York.

Our Role
We set sail with entrepreneur and designer Julie Maclean to develop Goodship, a playful fashion accessories brand that aims to do good things, like reducing carbon footprints, without sacrificing style. In addition to the logo, we developed hang tags, labels, and point-of-sale materials. Working in collaboration with acclaimed photographers Scott & Zoe, we created a witty set of product shots and a simple, elegant e-commerce site. We continue to work with Goodship in a consulting role, helping to find and pursue new opportunities for growth.

Results
Goodship products are carried by Anthropologie, and new styles will be launching soon.

Photography by Scott and Zoe

Branding by Red Antler

http://redantler.com/