Benetton opened his first branch store Playlife in Treviso with the new multi label concept. The 200 sqm store serves all lines of the branch on one place. Beside the Playlife and Playlife Outdoor it shows the Denim Label Jean’s West, Killer Loop and Anthology of Cotton. The store has an interior like an Artists loft from the kitchen to the bedroom. Besides Jackets, trousers and pullovers you can find books and records in the selection.