SONO-OPTICA by Marketing-Jazz, Madrid

November 24th, 2011 by retail design blog

Creativity and integrated design for the first optical and auditory centre from a Japanese brand. Elegant, daring and unique with a touch of Zen is how we chose to create this optical and auditory centre in Madrid. From the logo to the slogan, the furniture, the graphics and window displays.

We have focused on creating different areas that do not only offer glasses and hearing aids, but also clearly convey the excellence of the professional services provided in all optometry and audiology areas. At SONO-OPTICA, the client will find rooms to try on lenses, two contactology booths, one booth for preliminary tests and another soundproof booth for hearing tests.

The natural wood floor gives it a “boutique” look and provides warmth to the “cold” conventional clinical services. The left wall is dedicated to glasses and furniture that simulates a moving “frame”, which zooms in and out of the client. On the right wall there are waves of the logo that turn into the stands displaying hearing aids.

In the lenses area there are mirrors that display an eye, which is part of the logo. These mirrors are designed in a way that when you sit opposite them there are no shadowed areas. The graphics of Mount Fujiyama and the corporate window displays are indicative of the brand’s origin.

Creativity, Design and overall supervision: Carlos Aires
Illustration and Sketches: Elena de Andrés
Graphic Design: Natalia Aires.
Plans and industrial design: Silvia Teijeirio
Visual Merchadising: Carlos Aires.
Photography: Luis Sánchez de Pedro Aires from Airesphotostudio

MARKETING-JAZZ creative store design
Huelva 16, Bloque 2, Estudio 54
28100 Alcobendas, Madrid Spain
T: + 34 91 484 02 30

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