The North Face by Gensler, Indianapolis

November 27th, 2011 by retail design blog

Amplifying the brand tagline, “Never Stop Exploring,” the new global prototype inspires customers to get outside and experience the great outdoors. Composed of natural elements and textures, the store environment reinforces the metaphor of customer journey as a path of discovery.

Trail markers, or “cairns,” built of wood, stone and metal, lend product displays a dynamic appearance and distinguish the store’s core categories — outdoor, action sports and performance. Large-scale photos and flat-panel video screens further enliven the retail environment, enabling customers to engage with The North Face-endorsed athletes and product specialists, while learning about expeditions chartered around the world.

Designed by Gensler

http://www.gensler.com

Fred Perry store by BuckleyGrayYeoman, London
BuckleyGrayYeoman has completed the design of Fred Perry’s new store in the ...
Café Deco by 4N Architects, Shanghai - China
Classic custom made vintage sofas set with the glossy marble tables with wic...
Q viewing platform display by Unibox & Avvio Reply
The Lightbox itself was customised to include a bespoke lighting sequence, s...
Aesop store by Alain Carle Architecte, Montreal - Canada
The notion of nature is continued and explored through the three birch trees...

Leave a Reply

Your email address will not be published. Required fields are marked *