The North Face by Gensler, Indianapolis

November 27th, 2011 by retail design blog

The North Face by Gensler Indianapolis The North Face by Gensler, Indianapolis

Amplifying the brand tagline, “Never Stop Exploring,” the new global prototype inspires customers to get outside and experience the great outdoors. Composed of natural elements and textures, the store environment reinforces the metaphor of customer journey as a path of discovery.

The North Face by Gensler Indianapolis 02 The North Face by Gensler, Indianapolis

Trail markers, or “cairns,” built of wood, stone and metal, lend product displays a dynamic appearance and distinguish the store’s core categories — outdoor, action sports and performance. Large-scale photos and flat-panel video screens further enliven the retail environment, enabling customers to engage with The North Face-endorsed athletes and product specialists, while learning about expeditions chartered around the world.

Designed by Gensler

The North Face by Gensler Indianapolis 03 The North Face by Gensler, Indianapolis

The North Face by Gensler Indianapolis 05 The North Face by Gensler, Indianapolis

The North Face by Gensler Indianapolis 06 The North Face by Gensler, Indianapolis

http://www.gensler.com

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