The North Face by Gensler, Indianapolis

November 27th, 2011 by retail design blog

The North Face by Gensler Indianapolis The North Face by Gensler, Indianapolis

Amplifying the brand tagline, “Never Stop Exploring,” the new global prototype inspires customers to get outside and experience the great outdoors. Composed of natural elements and textures, the store environment reinforces the metaphor of customer journey as a path of discovery.

The North Face by Gensler Indianapolis 02 The North Face by Gensler, Indianapolis

Trail markers, or “cairns,” built of wood, stone and metal, lend product displays a dynamic appearance and distinguish the store’s core categories — outdoor, action sports and performance. Large-scale photos and flat-panel video screens further enliven the retail environment, enabling customers to engage with The North Face-endorsed athletes and product specialists, while learning about expeditions chartered around the world.

Designed by Gensler

The North Face by Gensler Indianapolis 03 The North Face by Gensler, Indianapolis

The North Face by Gensler Indianapolis 05 The North Face by Gensler, Indianapolis

The North Face by Gensler Indianapolis 06 The North Face by Gensler, Indianapolis

http://www.gensler.com

Hope flagship store by Johan Lytz & Christian Halleröd, Stockholm
Hope flagship store by Johan Lytz & Christian Halleröd, Stockholm
Jil Sander store, Taipei
The fashion brand now has turned its focus on Taiwan, opening a monobrand st...
Paper & Tea store by Fabian von Ferrari, Berlin
The store’s interior is a collab effort of owner Jens de Gruyter and product...
Urban Attitude giftware flagship store by HASSELL, Melbourne
The functionality of the concept allows generous merchandising opportunities...

Leave a Reply