dsinton

The North Face by Gensler, Indianapolis

November 27th, 2011 by retail design blog

Amplifying the brand tagline, “Never Stop Exploring,” the new global prototype inspires customers to get outside and experience the great outdoors. Composed of natural elements and textures, the store environment reinforces the metaphor of customer journey as a path of discovery.

Trail markers, or “cairns,” built of wood, stone and metal, lend product displays a dynamic appearance and distinguish the store’s core categories — outdoor, action sports and performance. Large-scale photos and flat-panel video screens further enliven the retail environment, enabling customers to engage with The North Face-endorsed athletes and product specialists, while learning about expeditions chartered around the world.

Designed by Gensler







http://www.gensler.com

LIFEwithBIRD concept store by Wonder, Melbourne
Set within the historic backdrop of Melbourne's GPO, the concept store for l...
SHOE STORES! Original Shoes store by Michael Gurevich, Moscow
Conveniently located around the corner from the Kremlin, we can easily see V...
CHOCOLATIER! La Pâtisserie des Rêves, Paris
La Pâtisserie des Rêves, Paris
Anthropology of Design pop-up shop, Dubai - United Arab Emirates
Anthropology of Design is an anthropological exploration of designers and ci...

8 thoughts on “The North Face by Gensler, Indianapolis

Leave a Reply