Japanese architects and design studio Nendo has developed the retail space concept for the flagship store of CATALOG, a hong kong-based sportswear and sneaker company. Located in Beijing, the new space reflects design themes found within a fashion catalog.

Each brand is appreciated equally by the company– every item spotlit throughout the space. One enters the store through a bright show window doorway with ‘CATALOG’ scrawled across the top. The window then exists as a series, illuminating a pathway through the store, as if copy-and-pasted, creating a cohesive spatial experience as the the shopper wanders through the shop, examining each item as if flipping through a catalog.

All images © CATALOG by Daci Ano

http://www.designboom.com/weblog/cat/8/view/17950/nendo-catalog-flagship-store-beijing.html