Walkers packaging by Javier Torres González

December 8th, 2011 by retail design blog

Walkers packaging by Javier Torres Gonzalez Walkers packaging by Javier Torres González

The packaging design was created trying to make a compact way to carry the shoes avoiding the typical big boxes wasting sometimes lots of material. On the principal face you can see an image representing an emotion, and on the back you will see an image of the shoes that are contained inside.

Walkers packaging by Javier Torres Gonzalez 02 Walkers packaging by Javier Torres González

You go to the store, you can try the shoes, sandals or boots you like, then you can see all the packages on the walls and select the ones you liked by yourself, go to the cashier, pay them and then you can use them as simple shoes or you can use them with the chip you bought.

Designed by Javier Torres González for the Master of Packaging in Elisava’s School, Barcelona, Spain

Walkers packaging by Javier Torres Gonzalez 03 Walkers packaging by Javier Torres González

Walkers packaging by Javier Torres Gonzalez 04 Walkers packaging by Javier Torres González

http://www.thedieline.com/blog/2011/11/22/student-spotlight-walkers.html

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