Zlatarna Celje jewelry flagship store by OFIS Arhitekti, Maribor – Slovenia

December 8th, 2011 by retail design blog

Zlatarna Celje jewelry OFIS Maribor Slovenia Zlatarna Celje jewelry flagship store by OFIS Arhitekti, Maribor   Slovenia

The project involves the development of new concept stores for the company Zlatarna Celje. The new design concept stands for around 100 new jeweler stores which will be developed over the next two years.

Zlatarna Celje jewelry OFIS Maribor Slovenia 02 Zlatarna Celje jewelry flagship store by OFIS Arhitekti, Maribor   Slovenia

There are three main store typologies; high street flagship stores, shopping centre shop points and gold investment centre points. The design will be based around a core concept however each typology will use a variation of this principal idea.

Zlatarna Celje jewelry OFIS Maribor Slovenia 03 Zlatarna Celje jewelry flagship store by OFIS Arhitekti, Maribor   Slovenia

The project concept derives from a banks safety deposit boxes, using the simple idea of a strong, protective box holding the expensive jewelry. The box is used in a modular style and repeated throughout the store to create the sense of continuity and repetition, using the same material and module.

Zlatarna Celje jewelry OFIS Maribor Slovenia 04 Zlatarna Celje jewelry flagship store by OFIS Arhitekti, Maribor   Slovenia

In both the shopping centre and high street stores the concept combines the safe deposit box idea with a warm domestic feeling, using timber as the principal material to create a softer atmosphere, which was a client main demand since these stores are more sales orientated.

Zlatarna Celje jewelry OFIS Maribor Slovenia 05 Zlatarna Celje jewelry flagship store by OFIS Arhitekti, Maribor   Slovenia

In the investment centre however, the feeling and appearance is much more reminiscent of a steel bank vault containing the safety deposit box, creating a slightly more formal feeling since more business related proceedings taking place within this type of store.

Zlatarna Celje jewelry OFIS Maribor Slovenia 06 Zlatarna Celje jewelry flagship store by OFIS Arhitekti, Maribor   Slovenia

The simple use of two different materials for the two store typologies creates an obvious visual difference between them and makes it easy for the customer to distinguish between the two.

Zlatarna Celje jewelry OFIS Maribor Slovenia 07 Zlatarna Celje jewelry flagship store by OFIS Arhitekti, Maribor   Slovenia

The pilot/prototype project developed for the company’s flagship store in one of Maribor’s busiest streets, in the centre of the city’s old town, in one of the shopping centres and is approximately 80m.

Photos : Jan Celeda, Giulio Margheri

Designed by OFIS Arhitekti

Zlatarna Celje jewelry OFIS Maribor Slovenia 08 Zlatarna Celje jewelry flagship store by OFIS Arhitekti, Maribor   Slovenia

Zlatarna Celje jewelry OFIS Maribor Slovenia 09 Zlatarna Celje jewelry flagship store by OFIS Arhitekti, Maribor   Slovenia

Zlatarna Celje jewelry OFIS Maribor Slovenia 10 Zlatarna Celje jewelry flagship store by OFIS Arhitekti, Maribor   Slovenia

Zlatarna Celje jewelry OFIS Maribor Slovenia 11 Zlatarna Celje jewelry flagship store by OFIS Arhitekti, Maribor   Slovenia

Zlatarna Celje jewelry OFIS Maribor Slovenia 12 Zlatarna Celje jewelry flagship store by OFIS Arhitekti, Maribor   Slovenia

Zlatarna Celje jewelry OFIS Maribor Slovenia 13 Zlatarna Celje jewelry flagship store by OFIS Arhitekti, Maribor   Slovenia

http://www.ofis-a.si

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