BOXPARK by Roger Wade, Shoreditch London

December 9th, 2011 by retail design blog

Destined to be home to more than sixty carefully chosen fashion, arts and lifestyle brands. BOXPARK is a retail revolution – the world’s first pop-up mall. BOXPARK is a fresh retail revolution from Roger Wade, creator of Boxfresh and fashion brand consultancy Brands Incorporated, in partnership with real estate developers Hammerson and Ballymore.

BOXPARK strips and refits shipping containers to create unique, low cost, low risk, ‘box shops’. Put them together with a unique mix of international fashion, arts and lifestyle brands, galleries and cafés and you’ve got the world’s first ‘pop-up’ mall – so named because its basic building blocks are inherently movable: they can, and will, literally pop up anywhere in the world!

BOXPARK is radical stuff. It’s not some run-of-the-mall shopping centre. It’s a living, fertile community of brands packed with talent, innovation and attitude that puts creativity and fashion back where they belong: on the street.

BOXPARK isn’t just where you shop. It’s an inspiring and enjoyable place to drop in and hang out. It’s what a real brand experience should be all about.

BOXPARK isn’t intrusive or invasive. Wherever it pops up, it fits in, joins in and contributes to the community. BOXPARK aims to become part of the fabric of local life by adding colour, creativity and life of its own. Low-cost, low-risk ethos – for a revolutionary product mix.

BOXPARK is a home that nurtures the smaller brands, the edgy and innovative round pegs that can’t afford and won’t fit in to the high street’s square holes.

No high street retailers – Just selected, ground-breaking brands by invitation only to create a revolutionary mix – and simply great products – that you won’t find anywhere else in the world. That’s only possible because the BOXPARK philosophy is to give those innovative retailers space at affordable rates – and on unbeatably flexible terms. And it’s as local as it’s global – some ‘box-shops’ will be offered to local creative industries and organisations at preferential rates to ensure BOXPARK always involves and enhances every community it joins.

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