Tele2 store concept by Brigada

December 10th, 2011 by retail design blog

After a long and thorough analysis and development the new retail concept for a multinational telecom company has seen the light of day. The main request from the client was to create a concept that is loved by their main target group (Gen Y) and accepted by others. A fluid shape was developed and implemented on modular display units that can be fitted in any of their stores no matter how big or small it might be.

Special attention was taken in positioning the in-store visual communication and customer guidance through the different zones. A completely new zone in the industry was also created. It is reserved for the services productifiation, or in short, the transformation of the usual telecom services into something tangible. Product boxes and value added service cards their clients can purchase and take with them making the whole shopping experience feel more real.

Designed by Brigada

http://www.archello.com/en/project/tele2-new-retail-concept/263667

TEA SHOP! Tracy Stern SALONTEA, Vancouver
Tracy Stern Salon Tea, Vancouver
Bread & Butter Berlin 2013 Winter – JOHNSON MOTORS, INC.
At the dawn of 1938 two entrepreneurs came together to start a Californian d...
Restaurant by Design3, Moscow - Russia
The main idea of the restaurant appearance is the delicate association with ...
Mars Entertainment Group office by Geomim, Istanbul - Turkey
Mars Entertainment Group office by Geomim, Istanbul - Turkey

Leave a Reply

Your email address will not be published. Required fields are marked *