Alexandre Herchcovitch flagship store by Arkitito, São Paulo

December 23rd, 2011 by retail design blog

The São Paulo flagship store of Brazilian fashion designer Alexandre Herchcovitch was modelled after his own clothing line. Responsible for the store concept was architecture studio Arkitito, which looked to Herchcovitch’s designs for inspiration.

Expanding trough two levels, the store has a long rectangular plan with a corridor-like feeling. This is enhanced by a gradient shift of colours; the entrance area is covered in black, while colours become lighter and lighter, reaching white at the back of the shop.

This white area has a ceiling two times as high as the entranceway and a glass roof that makes it an even brighter, more illuminated space. Products are displayed in the lateral and central spaces, while custom-made furniture by Arkitito accompanies the fashion.

Photos courtesy Arkitito







http://www.frameweb.com/news/alexandre-herchcovitch-flagship-store

Café Coutume by CUT architectures, Paris
A Paris-based studio CUT architectures recently has completed the Café Coutu...
Nike+ Fuelstation by Nike, London Boxpark
This week Nike presented its vision of 'future retail' by opening the first ...
Nixon store by Displayit Inc, San Diego
The action sports lifestyle brand opened its San Diego location with the cha...
Granny F. Salon by Hiroyuki Miyake, Aichi - Japan
A beauty salon in Aichi, Japan, is its designer’s idea of an ‘alternative no...

Leave a Reply

Your email address will not be published. Required fields are marked *