Feiyue flagship store, Paris

December 30th, 2011 by retail design blog

After a rejuvenation period of five years, Feiyue, the recently purchased storied French brand by way of China, has opened its first flagship store in a lively, artsy neighborhood (as if they all aren’t) in Paris, France.

Heading the project, architect Jean-Guillaume Mathiaut worked diligently with Feiyue to present its minimalist style in retail form, utilizing raw materials and pure lines giving the bright space its own charm. Complete with a vault-like cellar housing hundreds of shoes, the newly established shop will retail its entire collection, with other products such as sunglasses and backpacks coming next year.


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