Fame Agenda by Matt Gibson, Melbourne

January 2nd, 2012 by retail design blog

Inspired by Janet Laurence’s ephemeral artistic layering of photographic architectural images across transparent screens & post modernist art work where layering of disparate imagery brought about alternative 3rd meanings so too was it considered that the now vacant and prominently positioned large corner glazing of the new Fame Agenda facade could re-interpret ‘old’ and ‘traditional’ in a new and contemporary ways.

The concept for the store revolved around the idea of transparency and illusion, bringing customers minds to a place ‘in-between’ interior and exterior. As the visitor arrives at the top of the escalators the Fame Agenda façade contains laser printed decals applied to the glass referencing classic motifs of historic buildings and offering partly transparent, translucent and opaque elements.

The decal imagery is eclectic in nature yet positions certain motifs and imagery in specific positions to encourage inspection and an element of the voyeur where visitors may look from certain perspectives to see specifically placed events.

Designed by Matt Gibson Architecture + Design












Awards:
Finalist – Belle Georg Jensen Award 2009 – Best Retail Interior
Shortlisted – Inside ‘Idea’ Awards 2009 – Best Retail Interior
Shortlisted – Australian Interior Design Awards 2009 – Best Retail Interior

http://australianinteriordesignawards.com/gallery/2009/1/1337
http://mattgibson.com.au/

De Beers jewelry by CAPS Architecture Interior Design, Tokyo
Inspired by the unique brilliance of De Beers’ diamonds, the exciting new el...
BEAUTY STORES! Superdrug store by Dalziel and Pow, London
Superdrug’s new store concept starts to address that need. The lively, fashi...
Crosstown Running Nike store by Bearandbunny, London - UK
Curve stones from the base of the walls, tramlines support freestanding furn...
Be Optic at Taipei Arena by TSSID, Taipei city - Taiwan
Be Optic at Taipei Arena by TSSID, Taipei city - Taiwan

Leave a Reply

Your email address will not be published. Required fields are marked *