WakuWaku ECO restaurant by Ippolito Fleitz group, Hamburg

January 2nd, 2012 by retail design blog

This unique sustainability fast food restaurant interior design concept is located in Hamburg’s city centre German. Designed by Ippolito Fleitz group, this sustainability restaurant concept pervades the entire technical restaurant equipment – from energy-efficient kitchen technology, to the team uniform made from FAIRTRADE-certified materials, to economical hand dryers in the toilets. The designer manage to translate the principle of sustainability into an overriding architectural concept.

The restaurant space is divided into two main zones: the dining area and the service area. On entering the restaurant, the customer first encounters the narrow end of this box. It is painted a strong shade of violet – WakuWaku’s corporate colour – thereby creating a powerful upbeat and strong brand staging. Two digital menu boards suspended from the ceiling display the current menu and images of the food on offer in alternation.

The design of the service unit signalises urbanity and speed, both trademarks of WakuWaku. The colourful, lacquered surfaces form a dynamic contrast to the expanses of stainless steel and the service counter, with its natural white, ceramic, mosaic tile surround. The intricate nature of the mosaic also represents the care and attention invested in preparing the fresh products.


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