Desigual shop-showroom, Barcelona

January 9th, 2012 by retail design blog

We have opened a new shop-showroom in Barcelona, ​​on Carrer Casp 33, in the old neighborhood where all the textile wholesalers where located. But this is not a plain store, is a space where you can live the Desigual experience, enter in our world and meet our spirit.

We want to pamper you in our new home. To begin with it, there are no clerks here but personal-shoppers, who have studied our collections inside out and will assist you in your purchase. In this new space, garments are ordered in a different way, all coats, shirts, dresses, trousers are all together and there’s only one garment per size. It’s a huge showroom – 1200 models! – with our full collection and very well-arranged, at your disposal, in 25 different areas.

We’ll host regularly mini-catwalks like the Haute Couture ones, with the numbered items and only for a small audience. You can also come to see the new collections, which will be here before anywhere else. This is part of the new personalized experience.

The House of “Life is Cool” have a very, very special deco. I could tell you a thousand words about the Turkish carpets, the vintage chest of drawers, the lamps-telephone, the clothes hanging from ropes and ladders, but I advise you to take a look at the pictures at the end of the post, because this is something that can not be explained in words. Or even better, drop by here and see for yourself.

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