Longo’s Brother Fruit Market by Watt International, Toronto

January 10th, 2012 by retail design blog

A.R.E. Awards – Supermarket/Grocery Store – Outstanding Merit

Breaking the stereotype of brightly lit, sterile grocery spaces, Longo’s is warm and inviting with Caesar stone countertops, dark walnut finishes, and sandy porcelain-tiled floors. Energy-efficient compact fluorescent and high-bay fixtures were used for both general and ambient lights, with incandescent used only for highlighting features.

An irregular store footprint and a number of architectural columns were challenging, but designers transformed the columns into communication vehicles by wrapping them in graphics and adding shadow boxes to suggest a “fresh from the fields” feeling. Store destinations were created in the space, moving consumers from one department to the next, including the Chocolatier, the Kitchen, the Salad Bar, the Tortilleria, and the Hardwood Smoker.

Designed by Watt International


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