Prada store by Roberto Baciocchi, Atlanta

January 12th, 2012 by retail design blog

The space, designed by Architect Roberto Baciocchi, occupies about 450 square metres on a single level, and carries Prada ready-to-wear, bags, accessories and footwear collections for both women and men. The store’s elegant and sophisticated outside façade is inserted in a black marble cladding. The new store also features an entrance, alternating windows and light boxes framed in polished steel profiles.

The inside is divided in rooms of varying sizes, defined by the elements that mark Prada’s brand identity worldwide: a black and white chequered marble floor and walls covered in pale green cloth. The women’s rooms, highlighting the precious objects they display, are embellished by niches covered with saffiano leather, green cloth walls and large smoky mirrors. The furnishing is completed by lilac velvet sofas and steel and crystal counters.

The men’s area is defined by masculine materials and finishes: rosewood furniture and details in polished steel, castorino-coloured velvet sofas and display counters with shelves in black saffiano leather.

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