Burger King Garden Grill by Out of Stock, Singapore

January 13th, 2012 by retail design blog

Burger King Garden Grill by Out of Stock Singapore Burger King Garden Grill by Out of Stock, Singapore

Burger King Asia-Pacific recently commissioned Outofstock to design a pilot restaurant in Singapore. The goal of the project was to create a new interior identity for Burger King. Some key points mentioned by BK was that they wanted a warm and welcoming store that would appeal to a wide audience – teens, young adults as well as families with children – the design should stand out but at the same time be accessible for the man on the street..

Burger King Garden Grill by Out of Stock Singapore 02 Burger King Garden Grill by Out of Stock, Singapore

We started off by analysing the BK brand, it’s advertising visuals as well as its history. We noticed that one word that kept popping up was “flame grilled”, and we used this clue as a starting point. From collective experiences, our mental picture of flame grilling is closely associated with garden barbecues and camping cook-outs.

Burger King Garden Grill by Out of Stock Singapore 03 Burger King Garden Grill by Out of Stock, Singapore

These activities, often held with groups of family and friends, left indelible memories in our growing up years. This led us to name the project “BK Garden Grill”, which is based on bringing the garden, as well as colours and textures of the outdoors into the restaurant.

Burger King Garden Grill by Out of Stock Singapore 04 Burger King Garden Grill by Out of Stock, Singapore

Burger King Garden Grill by Out of Stock Singapore 05 Burger King Garden Grill by Out of Stock, Singapore

Burger King Garden Grill by Out of Stock Singapore 06 Burger King Garden Grill by Out of Stock, Singapore

Burger King Garden Grill by Out of Stock Singapore 07 Burger King Garden Grill by Out of Stock, Singapore

Burger King Garden Grill by Out of Stock Singapore 08 Burger King Garden Grill by Out of Stock, Singapore

http://www.outofstockdesign.com

Cienna Ultralounge by Bluarch Architecture + Interiors, New York
Antonio Di Oronzo, principal of bluarch architecture + interiors + urban pla...
W Hotel by Rocco Design Architects, Guangzhou - China
The W Hotel and Serviced Apartments complex is located along the central axi...
Fasano Boa Vista Hotel by Isay Weinfeld, Porto Feliz - Brazil
Looking at the Core in front of the lake at night you can almost feel the de...
Cafeteria in Ushimado by Niji Architects, Okayama - Japan
The folded metal plate roof is directly fixed to the 3m grid timber structur...

One thought on “Burger King Garden Grill by Out of Stock, Singapore

Leave a Reply