Canto Motto store by OOBIQ Architects, Guangzhou – China

January 13th, 2012 by retail design blog

The new concept for the Italian fashion brand Canto Motto, which was created by OOBIQ Architects has already been used in several locations, from Harbin to Beijing, from Guangzhou to Shenzhen. The key point of this new exiting project by OOBIQ Architects is the elegance. Designers have made the brand style of Canto Motto come to life again completely.

“Elegance interpreted in every moment of the day in a simple way without frills.” This is the well-known Italian fashion brand Canto Motto. OOBIQ also in this project went deeper and deeper in its philosophy: all is about details. From function to appearance, from material to light, from concept to tailor-made areas, those are the themes of the details all around the space.

The concept is based on warm light and soft materials, which create a very simple but stylish environment. It is not difficult to find gently lines and striking details in this concept, where everything looks clean and elegant. It tells us another way of luxury and elegance from Italy.

Photographs courtesy of OOBIQ Architects


































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