POP-UP! Gap 40th Anniversary pop-up store, London

January 14th, 2012 by retail design blog

1969 was a significant year– man reached out his first step on the moon; 500,000 people flooded The Woodstock Music and Art Festival in Bethel, New York. Amidst all the groundbreaking events going on in the last year of the sixties, Doris and Don Fisher opened up the first Gap store in San Francisco and evolved to become one of America’s most quintessential players in the retail game.

Fast forward 40 years, Gap has expanded way beyond the steep rolling hills of San Francisco and became a global enterprise with faithful following around the world. To celebrate the brand’s 40th anniversary, not only had the label released the 1969 denim line, it is also launching two 1969 denim concept stores in London and Paris to celebrate Gap’s heritage and showcase its classic denim styles.

For the London store pop-up store that will run for the duration of a very fitting 19 days and 69 hours, Gap partnered up with celebrated fashion blogger/illustrator Garance Dore to create one-off pieces that adorn the temporary space. Available in the pop-up shop in Kingly Court are collaborative limited edition pieces such as boots by Pierre Hardy and accessories by Albertus Swanepoel.

Another collaboration to take note of is a capsule Bionic Gap Collection created in partnership Pharrell Williams. Created out of bionic yarn that is made entirely out of recycled bottles, the collection features clean white sneakers, white tees, grey hoodie and a white duffel– all in Gap’s pared down, casual style. The collection will be available in the Gap London Denim Concept Store starting Sep 10 through October 3rd.images via: Wallpaper


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