Pizza Express by Baynes & Co Designers, Plymouth

January 18th, 2012 by retail design blog

In Plymouth, United Kingdom, a chain restaurant has employed a fresh, designed approach – including a massive tattoo – instead of recreating a generic interior. As Plymouth hosts the headquarters of the British Navy, interior designer Adrian Baynes sought inspiration in maritime references for the city’s new Pizza Express restaurant.

To decorate a central wall, Baynes commissioned Doc Price, a popular Plymouth tattoo artist, to create a giant sailor’s tattoo. A series of 12mm perforations cover the oak wood, forming a giant rose. Meanwhile, a custom-made foam acoustic baffle system is suspended from the ceiling, ensuring solid acoustics that encourage conversations amongst patrons.

‘A huge wavy wall constructed of timber laths forms one side of the restaurant, with infill pieces describing an abstracted wave of water,’ Baynes explains. ‘The timber can also be seen as the hull of a boat, while a white painted plimsol line adds an extra layer of complexity to the wall.’

Photos courtesy Richard Downer

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