Louis Vuitton Étoile Maison by Peter Marino, Rome

February 1st, 2012 by retail design blog

Hot on the heels of openings in Singapore and Sydney, Louis Vuitton opens another stellar maison – its division of superflagships – in Rome. Illustriously called Louis Vuitton Étoile Maison, the new store measures a rather grand 1,200 sqm. and is housed in a three-storey landmark building that previously accommodated the historical Spazio Étoile, the city’s very first movie theatre.

Peter Marino, the new york-based architect responsible for Louis Vuitton store interiors across the planet, redesigned the buiding’s interior, retaining the visual drama by its impressive staircase winding around a wide open atrium that allows in floods of daylight.

Next to the interior, Marino also designed a series of furniture pieces for the store. Similar to other maisons, the Louis Vuitton Étoile Maison features special retail sections and merchandise, such as a bag bar, trunk room and its so-called Haute Maroquinerie line of leather goods. Obviously, the entire range of Louis Vuitton collections for men + women’s presented here. But what makes the roman maison unique is its 19-seat cinema which screens short movies by renowned directors.

Handmade cinema is a documentary produced by Luchino Visconti di Modrone and directed by Guido Torlonia, and marks the beginning of a project that emphasizes the history of the building and the new maison’s passion for the craftsmen of cinema. Additionally, there’s a partnership with the city’s prestigious Centro Sperimentale di Cinematografia that aims to encourage the development of new film talent. The Louis Vuitton Étoile Maison opened with a massive party that pulled a large crowd of Vuitton dignitaries and glitterati from italy and abroad.

Images copyright by Caterina Di Iorgi & Louis Vuitton



































































http://superfuture.com/supernews/rome-louis-vuitton-toile-maison-opening
http://styleandfashion.blogosfere.it/2012/01/louis-vuitton-roma-etoile-le-foto-e-i-video-dellinaugurazione-dello-store-della-maison-vuitton.html

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