SHISEIDO THE GINZA was newly opened at the crossing of Hanatsubaki-dori and Ginza Chuo Street in May 2011. There have been the Select Shop and Beauty Salon at the same place. But at the occasion of reconstruction of the building, SHISEIDO THE GINZA was opened using from the 1st to 3rd floors. The motif of the 1st floor is ”plaza” on which a casual and lively marche (market) is opened selling all Shiseido products.
Vari-colored cosmetic products are assembled like fruits and sundries in wooden boxes. The facade is glass walled to make the store look borderless from the streets. The bright store expresses the excitement of shopping. The 2nd floor is used for providing more detailed information and services on beauty, while the 3rd floor is for the salon for Shiseido’s highest brand and paid counseling space.
Designed by Klein Dytham Architects