Bread & Butter Berlin 2012 – ICHI

February 5th, 2012 by retail design blog

ICHI was created in 1999 as a broadly appealing brand for the edgy and sophisticated city girl. Today, the ICHI brand is found in most major cities in Europe and we serve over 1,500 customers worldwide. ICHI is affordable fashion with an edge. Our dedicated young designers explore the limits of shapes, colours and fabrics and combine the unthinkable: Grandmothers’s vintage style, Berlin’s art-district or Café de Flore in Paris. The result is always : Feminine and sensual, Edgy, urban and arty Extraordinary, but easy to wear. All ICHI collections are in essence market driven and each item developed to be commercially merchandised.

Photography: Zsolt Istvan Posta
Images courtesy of RetailDesignBlog

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