DKNY store by Messana O’Rorke, Geneva – Switzerland

February 5th, 2012 by retail design blog

Design of two-storied store for men’s women’s and children’s fashion clothing retail. Situated in a busy shopping street at the front and connecting through to an indoor mall at the rear, the long narrow space require defining architectural input to provide the necessary attraction and definition to the various clothing lines contained in the store.

A bank or monitors were placed at the back of the space on axis with the front door, these provided vitality, movement and color. White rectilinear suspended ceilings reflected the foot prints of various areas of the store; women’s clothing, “D” collection, accessories and children’s wear. The ceiling plains contrasted with the exposed painted black shell of the space and reinforced the axis established from front to back of the ground floor space.

The structural ceiling was removed at the entry area providing a double height space, which allows customers to see the DKNY men’s clothing on the second level. A coffee bar was designed to inhabit the double height space to entice customers into the store from the street. New fixtures were developed so as to coincide with existing DKNY fixture and retail presentation. A new stainless steel stair was deigned to access mens and sports wear on the upper level. The stair coincided with the angle generated by the initial architectural axis.

Designed by Messana O’Rorke

http://www.messanaororke.com/

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