Bread & Butter Berlin 2012 – ADIDAS

February 8th, 2012 by retail design blog

Polished white walls and popping blue accents comprised the Adidas display at January’s Bread & Butter Berlin fair. The stand resembled a four-winged spaceship that had landed in the centre of the exhibition space. Spanning 394-sq-m, the ‘wings’ extended upwards from the floor, curving to form platforms from which clothes could hang.

Strips of mirror films on their undersides made them to appear light and transparent, while simultaneously reflecting and highlighting areas underneath. As the stand’s theme was ‘evolution,’ it’s only fitting the wings spread over the stand – like a bloomed flower – while dividing spaces according to product and collection. The stand was created by daRT Design Gruppe for Adidas.

Photos courtesy Daniel Schäfer Photography







http://www.frameweb.com/news/wings-of-inspiration–bread-butter

Bread & Butter Berlin 2013 Winter – BARBOUR by Shed
Bread & Butter Berlin 2013 Winter – BARBOUR by Shed
PANORAMA Berlin 2013 Winter – MEYER
PANORAMA Berlin 2013 Winter – MEYER
Carhartt W.I.P. store by Andrea Caputo, Berlin - Germany
The Milan-based architect has collaborated on a number of other Carhartt W.I...
Retail Design Expo from 10-11 March 2015 at Olympia, London
Retail Design Expo, the exciting new event for the retail design, visual mer...

Leave a Reply

Your email address will not be published. Required fields are marked *