Diptyque flower window displays by Alexandre Roussard, Paris

February 8th, 2012 by retail design blog

diptyque, atypical perfumer, presents for the first time at the historical 34 boulevard Saint Germain windows, a fantasy world of flowers. For the launch of Eau Rose and Rosa Mundi, a real ode to the rose, an imaginary garden expands from the windows to the boutique. From the flower, an eau de toilette and a candle are born…

At night time, the garden seems to make way for a dreamlike world where ferns, ivies, tropical crops, roses and other delicate flowers take root. Birds stay awake and glorified products take part of the poetic and surreal decor. We invite you to come live this enchanted moment until mid March, before spring comes.

“This window scheme have been setup in our historic flagship store at 34 boulevard Saint Germain in Paris. To celebrate the valentine’s day (and the limited products Eau Rose and Rosamundi candle) I created a fantastic and luxurious garden, who take over the windows.” Alexandre Roussard

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