POP UP! Schwarzkopf LIGHTBOX by HPP Architects, Düsseldorf

February 8th, 2012 by retail design blog

Today, the Schwarzkopf LIGHTBOX by Karl Lagerfeld was awarded with the iF communication design award 2012. The reusable and recyclable pop-up-store receives the prize in the category corporate architecture. The mobile hair temple was being built for four weeks on Düsseldorf’s Königsallee, on occasion of the European Song Contest in Düsseldorf in May 2011. The concept sketch by Karl Lagerfeld therefore was architecturally planned and realized by HPP Architects.

The store communicates itself mainly by a changeable illuminated façade, made of 60 lighting fields. These fields show silhouettes of the models of Lagerfeld’s Music Lovers photo exhibition, inspired by Schwarzkopf’s famous company key visual. Since six decades the iF design award honors extraordinary design work. The iF label internationally stands for outstanding design.





http://www.hpp.com

MPREIS grocery store, Austria
MPREIS grocery store, Tyrol.
Markham flagship concept store by TDC&Co., Johannesburg – South Africa
he design is inspired by urban high street store fronts, classic men’s tailo...
Likelihood store by Best Practice, Seattle - Washington
Likelihood is an exclusively men's fashion footware and sneaker boutique, lo...
CDZ fashion brands collection store by A3 VISION, Taiyuan - China
Four different designing style brands with a same topic are collected in a s...

Leave a Reply

Your email address will not be published. Required fields are marked *