POP UP! Ultrabox Pop-Up store by Recession, Pietrasanta – Italy

February 9th, 2012 by retail design blog

A couple of Italian design and communications people visiting Fuori saw a display piece by Recession, a group of designers who experiment with cheap, quick DIY architectural concepts. Intrigued by the possibilities that a low cost quick-assembly unit might have if actually housing something interesting, they got in touch with one of Tuscany’s elite fashion stockists Zoe. And Brooks. Behold the Ultrabox. Designed as a shelter for both notions and objects, it is a ‘pop-up store’, built around a raw plywood frame.






http://blog.brooksengland.com/wps/brooks-and-the-ultrabox/

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