POP UP! PUMA Charity Tram, Berlin

February 10th, 2012 by retail design blog

As a proud sponsor of African football, Puma joined forces with United for Africa to launch a charity awareness campaign for the 2006 World Cup in Germany. This customised tram travelled on a circular route around the centre of Berlin, host city of the World Cup final, and acted as a mobile Puma store, complete with specially designed merchandise and T-shirt printing service. A second car featured a DJ and life-size table football figures with interactive touch screen faces, providing information about both the products and the joint initiative to visitors.







Adidas Originals flagship store, Berlin - Germany
Symbolizing the commitment of the flagship store concept to local street cul...
Beymen Luxury Department Store by Michelgroup, Istanbul - Turkey
The men’s formal department has a warm relaxed residential feeling. The fixt...
Clap Store by Fabio Caselli Design, Sassuolo - Italy
Studio Fabio Caselli has designed a new store specializing in casual and spo...
Hat Trick store by Vitale, Alloza - Spain
Nearly a hundred balls that are illuminated from the ceiling are suspended o...

Leave a Reply