Karine Arabian boutique by Joseph Grappin, Paris

February 14th, 2012 by retail design blog

Creation by Joseph Grappin of a new architectural identity for the Karine Arabian brand. Classically Parisian in style, the boutique now features a façade with lovingly restored mouldings and an authentic herringbone oak parquet floor. The redesigned space is home to an innovative display system for shoes and other leather goods, conceived in the form of modules that are then tailored to specific sections of the space.

Joseph Grappin has developed a unique structural principle embodied by vertical arching metallic uprights that unify the entire design. The linear and curvilinear aspects of these uprights serve to frame the space and draw customers to the areas of the boutique.

These metallic elements are fittingly complemented by the display shelves crafted in luxurious Brazilian rosewood and installed in a staggered fashion, the mirrors and the screens enhancing the intimacy of the customer’s shopping experience. Other essential accessories, celebrations of femininity emblematic of the mix of style and elegance that has always characterised the designer’s creations.

The whole project is built around the special characteristics of the sheet metal used for the structural elements. These technical qualities allow for the creation of the narrowest of uprights creating an impression of openness, accentuating the feeling of lightness, as if the entire display system were floating on air.

The unifying thread is a thin metallic line, functional and black, charting the space, traced across and joining all of the shelves, windows and display cases. The folded steel sheeting used as the base of the cantilevered cashier’s counter set off to the side to free up floor space also adds to the weightlessness of the design. Chandeliers commissioned by Supervision/Sophie Brossais and created by the artist Julie Legrand.

http://www.josephgrappin.com

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