Vero Moda Online pop-up store, Aarhus – Denmark

February 14th, 2012 by retail design blog

Stationary Online Store? Although it sounds contradictory, presented the best-selling group in Aarhus. From November to December there were steady customers shop online. In the pop-up store from Vero Moda, the collection was shown – but as a photo or on the screen. On QR codes could inform the customer about the product and the price and order the desired clothes immediately.

The products were delivered directly to the customers home. The company sees the pop-up store as an experiment. “We love our stores and we are very proud of them. With this new initiative we are aiming for an exciting new facet of the shopping experience for customers, “said Henrik Matthiesen, Sales Director of Vero Moda.

http://www.textilwirtschaft.de/business/Vero-Moda-Pop-up-Store-verbindet-digital-und-stationaer_79137.html

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