Bread & Butter Berlin 2012 – DESIGUAL

February 15th, 2012 by retail design blog

Desigual is characterized by its optimistic differentiel designs that are ful of colour. The firm started its activity under the leitmotif Desigual, it’s not the same’ in 1984. In recent years, the company has registered sustained growth greater than 50% per year and employs 3,000 people, from 72 different nationalities. Today, Desigual has a world presence of 250 Desigual brand stores, and 7,000 multibrand stores, and 1,700 sections in major department stores.

We dress people, not bodies. Our clothes are an invitation to live life and are full of messages. They seek to inspire whoever wears or sees them. With our clothes we hope to convey the message that there is always a different, positive, fun option: The Desigual Experience… It is not the same.

Photography: Zsolt Istvan Posta
Images courtesy of RetailDesignBlog

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