Bread & Butter Berlin 2012 – PUMA

February 17th, 2012 by retail design blog

Since 1948, PUMA has chosen a few good friends over the pack and happily hitchhiked along the road less traveled. Hailing from Herzogenaurach, Germany, we’re a brand that has captured the world with our charisma, collaborations, and dashing good looks – as much as our ability to sync Sport into greater Lifestyle context and produce the unexpected in footwear, apparel and accessories.

SportLifestyle defines PUMA and redefines the meaning of ‘play’. Sport can last anywhere between 9.58 seconds and 90 minutes. To PUMA, that’s not nearly long enough. Which is why we’re happy to extend our play well into extra time. PUMA Social reinvigorates the meaning of SportLifestyle by fusing athlete with amateur and endorphin with bacon to produce a platform where any one can play – from world-record holders to ping-pong paddle holders.

Photography: Zsolt Istvan Posta
Images courtesy of RetailDesignBlog

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