A.P.C. store, New York

February 18th, 2012 by retail design blog

Here’s a look around the interior of A.P.C.’s just-opened shop at W. 4th Street and Perry. This marks the French label’s second West Village opening in a little over a year. The first spot, at 92 Perry, started out as a home for special collaborations and now operates as a surplus store not unlike the one that used to exist in Williamsburg. This newer space, on the other hand, is a full-priced boutique.

Like the clothes it carries, the store is simple and modern, with white-painted exposed brick walls and pale wood fixtures that mimic the wooden fence outside. About that fence, by the way: It is indeed temporary. Staffers say it will be removed in the spring, much to the relief of all the neighborhood locals who were griping about the aesthetic over on Curbed.

http://ny.racked.com/archives/2012/02/16/inside_apcs_newest_west_village_location.php

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