In New York City, there’s no better time than opening a store during New York fashion week. And that’s exactly what Diesel did with a brand new boutique in Soho, its very first that’s entirely dedicated to the Diesel Black Gold collection. Measuring a spacious 2,500 sq.ft., the lofty retail space has been designed by New York-based interior designer Ryan Korban.
To accomplish a matching rock chic environment, Korban lined the ceilings in striking gunmetal velvet to create visual drama, opening into a main gallery which feature a range of exclusive products. All this is juxtaposed with zebra wood and an imposing, custom-made leather screen. Two eye-catching aluminum monoliths anchor the store interior, and also visually mark the brand’s modernity and heritage.
Clothing is installed in suede-lined niches and wall-to wall dove gray carpet enhances the sense of comfort and luxurious intimacy. The new Diesel Black Gold store carries the entire men’s + women’s apparel, shoes and accessories collection.