Plus showroom by A+D design, Warsaw

February 22nd, 2012 by retail design blog

Plus showroom in Warsaw is the flagship store of the biggest Polish mobile operator. The showroom was designed by A+D design team led by architect Marek Witaszewski. The main goal was to underscore that Plus is a state-of-the-art company with rich offer. The general layout that we proposed is based on circles and arcs. This idea serves numerous purposes.

It helps organize the irregular shape of the sales floor and divides it into diverse zones, depending on the purpose they serve – a more open exhibition area and more intimate service desks. And last but not least, it gives an opportunity to show the entire offer in an “exhibition ring” located in the center of sales floor.

The tree underscores the prominent location of the store. We hope that it will become a landmark of the area while at the same time emphasizing the features which are essential for the brand – the green color, the brand’s friendly nature and the sense of humor. The company store is full of cutting edge technologies but they are not overwhelming. In our opinion the simplest solutions are the best.

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