POP UP! The Lake & Stars Pop-up shop by SOFTlab & Focus Lighting, New York

February 22nd, 2012 by retail design blog

The SOFTlab-designed pop-up shop for The Lake & Stars plays with the concept of viewing cones to provide visitors with two entirely different shopping experiences. Focus Lighting uses these cones both as a focal point and opportunity to provide light. A central wall composed of 29 irregularly shaped cones seems to hover over the middle of the shop, dividing it into two separate spaces.

The lighting design draws visitors toward the viewing cones and uses the dichroic plexi-glas to create splashes of color within the sleek, white space. As visitors enter on the space to the left of this wall, pin spots draw their eyes toward the different rectangular openings within the wall. Light fixtures are precisely aimed to that when the light hits the dichroic plexi-glas ones, a splash of color is projected onto the flossy white surfaces of the adjacent space, bringing life to the mannequins and merchandise.





















http://www.contemporist.com/2011/11/14/the-lake-stars-pop%E2%80%90up-shop-by-softlab-and-focus-lighting/

GOOD AS GOLD store, Wellington - New Zealand
Based in Wellington, New Zealand retailer GOOD AS GOLD has opened up a brand...
Jac+ Jack store by George Livissianis, Sydney
Designed as if an intricate puzzle, the marble flooring has a playful geomet...
La Galette buffet by David Guerra, Belo Horizonte - Brazil
The golden cabinets were made with various door designs and mirrored interio...
Céline store, Milan -Italy
Inside, the understatement continues, captured by clean lines and the use of...

Leave a Reply