POP UP! The Lake & Stars Pop-up shop by SOFTlab & Focus Lighting, New York

February 22nd, 2012 by retail design blog

The SOFTlab-designed pop-up shop for The Lake & Stars plays with the concept of viewing cones to provide visitors with two entirely different shopping experiences. Focus Lighting uses these cones both as a focal point and opportunity to provide light. A central wall composed of 29 irregularly shaped cones seems to hover over the middle of the shop, dividing it into two separate spaces.

The lighting design draws visitors toward the viewing cones and uses the dichroic plexi-glas to create splashes of color within the sleek, white space. As visitors enter on the space to the left of this wall, pin spots draw their eyes toward the different rectangular openings within the wall. Light fixtures are precisely aimed to that when the light hits the dichroic plexi-glas ones, a splash of color is projected onto the flossy white surfaces of the adjacent space, bringing life to the mannequins and merchandise.





















http://www.contemporist.com/2011/11/14/the-lake-stars-pop%E2%80%90up-shop-by-softlab-and-focus-lighting/

Rolls by Sinato at Diesel Denim Gallery, Tokyo
As part of their ongoing series, Diesel Denim Gallery in Aoyama, Tokyo is cu...
Baldwin Men’s shop by Hufft Projects, Leawood - Kansas
Baldwin Denim and Standard Style are two retail concepts with one owner, but...
Bruketa&Žinić OM agency’s light fixtures by brigada
Unable to track down lamps that fit the space and budget, we decided to desi...
Furla flagship store at Regent Street by HMKM, London - UK
A continuation of HMKM’s new global concept that drew its inspiration from t...

Leave a Reply