With 680 square meters divided over two levels, the new Hong Kong flagship store is G-Star’s largest flagship store to date. The opening of this new flagship store further supports G-Star’s presence in the Asia-Pacific region.
The new Hong Kong store is located in Leighton Centre and showcases many special features including a floor to ceiling LCD panel installation which will be streaming video content, a custom dressing area and it’s unique façade.
The façade is constructed from a double layer of Corten steel sheeting – that gives the façade a ‘rusty’ look – a material never before used in Hong Kong – cut with a custom-designed G-Star pattern. Soaring more than six storeys high, by day the raw nature of the steel contrasts sharply with the surrounding concrete buildings and by night, built-in lighting washes the surface creating a big G-Star lantern visible from far away.