Bread & Butter Berlin 2012 – ADENIM

February 27th, 2012 by retail design blog

It’s an exciting feeling when you first have ADenims on your skin. Because the painstaking way they are manufactured ensures that ADenims fit perfectly. Every pair of trousers is subjected to complicated washes and handcrafting in a process that takes several hours – up to seven hours.

This gives the high-quality fabrics a full texture, and at the same time it makes them pleasantly soft. The denims then individually undergo several hand finishing processes. This results in jeans that have character. One-offs that show their quality and can proudly proclaim: “Handcrafted in Casablanca”.

Photography: Zsolt Istvan Posta
Images courtesy of RetailDesignBlog




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