Bread & Butter Berlin 2012 – CALVIN KLEIN

February 29th, 2012 by retail design blog

Calvin Klein, Inc., one of the leading fashion, design, and marketing studios in the world today, began in 1968 when Calvin Klein and a childhood friend first opened a women’s coat business. Klein’s work quickly earned him widespread recognition as the clean lines and sober shapes of his designs caught the attention of the press and retail executives alike and the brand continued to expand its reach. Momentum continued through the 1970s as the appeal and appreciation grew for Calvin Klein’s modern style and creative philosophy.

On its way to becoming a true lifestyle brand, the company extended its offer to categories like ready-to-wear, designer jeans, underwear and fragrance, and began to feature them in the company’s now iconic advertising campaigns. Over the years, successful expansion has resulted in today’s Calvin Klein brand, a worldwide fashion and design powerhouse with a globally recognized brand name. Since its launch in 1978, Calvin Klein Jeans has been recognized as the authentic designer jeans brand.

Even today, more than 30 years after the introduction of the now iconic signature omega-stitched pocket, the brand is recognized for its consistently great fits, unique details and innovative treatments. The Calvin Klein Jeans lifestyle includes fresh, youth-inspired looks for women and men, as well as accessories, including bags and small leather goods, watches, jewelry, and now footwear.

Photography: Zsolt Istvan Posta
Images courtesy of RetailDesignBlog

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