PLAC Jeans is the premium denim brand based in Korea offering more than 10 denim fittings and styles. Our goal is to engage the consumers who visit the retail space to gain an easy access with various approaches to find the perfect denim that best fits their preference and body types.
When we walk into a library we find that from bookcase to bookcase they’re filled with innumerous amount of books. We enjoy the immeasurable variety of book choices that we can choose from that reflects our own individual preference and taste. The concept of library is where Urbantainer initially obtained the idea for designing PLAC Jeans flagship store.
“ Retail space to experience variety of contents apropos to denim, just like walking into a denim library ”
The frame racks extensively sprawled out on one side of the store are filled with variety of denim products and a box in the shade of intense orange, the signature brand color of PLAC Jeans, is placed in the center. The orange box contains specially designed hangers displaying the visual denim guide to help the costumers to better understand PLAC Jeans fitting system.
The ground level of retail space and upper level where the fitting rooms and a lounge are located are connected by the vertically elongated rack on one side of the wall. Façade of the building made of contorted and intense orange glass box make a fun and impressive entrance.