Wondaree Macadamias packaging by Ashlea O’Neill

March 12th, 2012 by retail design blog

Wondaree Macadamias is a family owned and run macadamia farm in North Queensland. This project was done to recreate their product’s image in order to demonstrate their organic and personalised ethos whilst embodying an idiosyncratic aesthetic that was accessible to the blind. This was achieved by using design features such as brail embossed wooden pegs – a stalwart of Queensland culture – and bold block coloured packaging, strident and recognizable.

Designed by Ashlea O’Neill a recent graduate from the Queensland College of Art, Brisbane, Australia.

http://www.thedieline.com/blog/2010/2/9/student-spotlight-wondaree-macadamias.html

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