A.R.E. Awards – Softline Specialty Store up to 3,000 sf – Outstanding Merit

The new design prototype design concept for an up-and-coming fashion retailer needed to be as trendy as the new brand. Neutral tones of charcoal grey and white, desaturated wood vinyl flooring, and reclaimed wood planks are key finishes and materials that set the tone for a warm color palette that allows signage and merchandise to stand out.

Although the space is large, designers choose to use only track lighting to provide a dramatic contrast between the darkened ceiling and the merchandise, with indirect lighting introduced above platforms and below wall merchandise to create a luminous glow. Featured brands are presented as entire collections in oversized wooden niches that spill onto matching tables.

Designed by Ruscio Studio