Intersport Bründl store by Blocher Blocher Partners, Ischgl – Austria

March 14th, 2012 by retail design blog

A.R.E. Awards – Hardline Specialty Store 7,501 – 25,000 sf – Grand Prize

Even before entering the winter sports store, consumers cannot help but notice the natural stone façade paired with a modern, snow-white façade. The two back-to-back cubes are accentuated by large, black-framed windows of various sizes. Inside the space, a snowmaker on the ground floor ensures a feeling of winter. In the children‘s area, a cinema is enclosed by the graphic image of a snowy landscape where forest animals play hide-and-seek.

Animals also appear in the lounge on the upper floor in the form of plaster figures, suspended from the large mirror ceiling that spans the area. A ski simulator on the ground floor allows customers to try out products and get their pictures taken &#mdash; a computer inserts an alpine background for the photo. Tree trunks and pine trees in the partially snow-covered shop windows complete a “Winter in the Forest” look.

Designed by Blocher Blocher Partners

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2 thoughts on “Intersport Bründl store by Blocher Blocher Partners, Ischgl – Austria

  1. Marjan says:

    Wow, this is a great store. This is what I miss, someone who thinks about how the customers will feel while entering the store and shopping there. Sadly, such great stores can be seen only in places, that feature a lot of wealthy people, willing to spend a lot. But this is something we need to get used to

  2. Mike says:

    Beautiful store, I love the artwork hanging from the ceiling. Will certainly check it out next time I’m in Austria.

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