Tommy Hilfiger Penny Loafer window display by Storeax

March 26th, 2012 by retail design blog

Storeax produced window displays to help international fashion brand Tommy Hilfiger promote its iconic penny loafer shoe. The displays featured backdrop panels covered in 40,000 real American pennies. The pennies were applied by hand and spray-painted in red, white and blue. Hand made glass jars, filled with either pennies or shoes, also adorned the window displays.

Designed by Storeax

STOREAX is an independent company specialising in retail production management. The Storeax team is made up of some of the industry’s strongest players who have worked in both manufacturing / production with leading fashion, sports and leisure brands. This unique cocktail of skills, combined with a true passion for retail & production, helps Storeax deliver winning results for its clients.

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