AETHERstream moveable retail deployment by Thierry Gaugain

March 30th, 2012 by retail design blog

There’s no question the Aether pop up shop, which the L.A.-based outfitter has dubbed the AETHER STREAM, is one of the most awesome moveable retail deployments I’ve ever seen. In concept the formula is simple, take a 34′ Airstream PanAmerica (originally made in Jackson Center, Ohio — what what), hire Paris-based designer Thierry Gaugain to make it look like a bad ass hybrid den / workshop and then attach it to an especially made Armbruster WWII canvas army tent.






























http://www.acontinuouslean.com/2012/02/23/the-aether-stream-takes-san-francisco/#more-24733
http://www.aetherapparel.com/blog/aetherstream/

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