Our second store for Great Dane was designed to appeal specifically to Melbourne customers. Our idea was to create something unexpected, an environment that still defined Scandinavia but in different ways. The colour for the ceiling and walls is taken from the particular shade of grey that Scandinavian skies turn during the Midnight Sun. The white wall serves to highlight chairs and accessory items, to put the whole collection into one place and give it some presence.
Its other function is to give regularity to the space and draw customers to the back of the store. Rather than use static imagery we turned to the idea of projected video art on the walls, something that adds movement, atmosphere and an underlying feel for the Scandinavian landscape.
Photography: Dianna Snape
Design: McCartney Design