Great Dane store by McCartney Design, Melbourne

April 3rd, 2012 by retail design blog

Our second store for Great Dane was designed to appeal specifically to Melbourne customers. Our idea was to create something unexpected, an environment that still defined Scandinavia but in different ways. The colour for the ceiling and walls is taken from the particular shade of grey that Scandinavian skies turn during the Midnight Sun. The white wall serves to highlight chairs and accessory items, to put the whole collection into one place and give it some presence.

Its other function is to give regularity to the space and draw customers to the back of the store. Rather than use static imagery we turned to the idea of projected video art on the walls, something that adds movement, atmosphere and an underlying feel for the Scandinavian landscape.

Photography: Dianna Snape
Design: McCartney Design









Converse store, Santa Monica
Iconic shoe brand Converse has opened the doors to its third US location on ...
WITTY KNITTERS store by Vizona, Winterberg - Germany
Huge lamps in form of top-hats are suspended from the ceiling. The hats were...
Fitfit store by Waltz, Osaka - Japan
Fitfit store by Waltz, Japan
Kyvos Stationery Shop by Lefteris Tsikandilakis, Heraklion - Greece
The design of shops has previously been an area of experimentation with grea...

Leave a Reply

Your email address will not be published. Required fields are marked *