World of Luxury
Meyer Potz stores are synonymous with luxury – whether in Hamm, Kleve, Hamburg, Sylt or – now – Bochum. That is where Michael Meyer Liza & Yves has reopened with a brand new store concept, designed and realized by the architectural and interior design office of Blocher Blocher Partners. In the historical Kortum-Karree square, the “Who’s Who” of international fashion brands now has a stage from which to strut its stuff in the Ruhr Valley and beyond.
Bochum/Stuttgart. “Welcome to a new world of fashion and luxury” – the slogan for the store opening says it all. It sums up the aspirations of the Michael Meyer Liza & Yves fashion store, and reflects the mandate given to the architects and interior designers: to live out their creative potential in a store with a ceiling more than five meters high. The location of the former Westfalenbank House, one of the most prestigious buildings in the city, extends within the prime shopping district on the Huestraße pedestrian zone between Kortumstraße and Luisenstraße.
Prior to the conversion of this 13,650 m² building complex, a staircase led from the entryway up to the main floor. The architects managed, through leveling the floor, to create this impressively
high ceiling that really makes you go “wow”. Well-balanced grandeur.
The combination of materials and colors in the gray to taupe range as well as wood textures generate a warm environment with a welcoming atmosphere, encircled by the interplay of ceilings: Dark grey ribbing seamlessly blends walls with ceiling, punctuated by the rhythm of symmetrically placed spotlights. Here, the Casual Fashion World serves up brands like Moncler, Closed or Schumacher, with a side of exclusive shoes and accessories. Another eye catcher is the solid walnut table on which selected merchandise are presented.
In the back of the store, an open, filigree cube, decorated in taupe and gold, hangs from the ceiling, shaping the space below. It’s like a crowning glory for a luxury site: International top
brands like Brunello Cucinelli, Prada or Gucci, framed in tones of gold and bronze and complemented by glimmering, dark grey surfaces. Carpeting designed by textile artist Jan Kath creates ambience through its abstract, baroque-inspired pattern.
A theme that the Blocher Blocher View graphic artists pick up in the design of the cube, creating a stylistic unity out of opulent patterns and colors. Literal warmth is created by the fireplace, which is set into a darkly gleaming, floor-to-ceiling monolith. The interplay between the elements of spatial design and the finest brands sends out a clear message: Michael Meyer Liza & Yves represents the new world of fashion and luxury.
Project: Michael Meyer Liza & Yves, Bochum (Germany)
Measures: New conception of a fashion store within the partly heritage-protected Kortum-Karree in Bochum
Architecture/Interior Design: Blocher Blocher Partners, Stuttgart
Retail Graphics/Visual Merchandising: Blocher Blocher View, Stuttgart
Photography: Klaus Mellenthin für Blocher Blocher View, Stuttgart