The chic of a wardrobe is redefined through this design project for young fashion brand 2% on its shops’ façade and interior. The design is developed upon the brand’s emphasis on “variety” and “mix-and-match”, which is lucidly presented under an array of display wardrobes created with a mixture of design styles including classical, modern, retro, minimal and so forth, further portraying itself as a “montage of styles”.
Clad in custom-designed black aluminium louvre, rich in fine grain yet stylishly plain in its outlook, the exterior façade stands out amidst the hustle and bustle in the urban area, stirring up excitement in the shoppers.
The project concept, as suggested by the theme “Big Wardrobe”, features a spacious store with an ample choice of clothing and accessories ranging from belts to bags. Exploring in the shop is just like standing in front of a stunning wardrobe. Shoppers can experiment with their own mix-and-match fashion principles.
For a playful visual interest, all surfaces, wall coverings and furnishings are uniformly finished in black, thus foregrounding the colourful, charming and diversified sorts of fashion products. The design is intended to create a unified atmosphere infused with both a sense of place and a touch of vogue.
Design Systems Ltd
5/F Long To Building, 654-656 Castle Peak Road,
Lai Chi Kok, Kowloon, Hong Kong.