Berani Jewellery by Prototype Design Lab, Toronto

April 10th, 2012 by retail design blog

Berani Jewellery is a high-end jewelry store in Toronto, conceived of a harmonious balance between sophisticated function and cozy experience. The goals of this project were both to create a new space for Berani Jewellery to flourish as an elite jewelry store and to provide the total VIP experience to each client, through incorporating elements of security, spaces for privacy, and a variety of subtly definedspaces.

Luxurious materials, custom upholstery and contemporary detailing provide the framework for this space. Almost every single element is custom designed and made for this project. Shoppers are drawn into the store on a pathway of oversized, marble slabs, under a floating ceiling with glowing edges. In the centre of the space is a series of black Nymphaea, sprouting from the ground, on which jewelry sparkles like dew drops on lily pads. To accentuate the compressed area, individual crystals are suspended above each display.

Around the perimeter of the store, the intricate grain of Brazilian Santos Rosewood runs horizontally on floor-toceiling cabinets, creating a backdrop for the myriad of textures and layers. Customized canopy chairs provide clients with a sense of privacy for one-on-one meetings with sales associates. The result is a functional and refined whimsicality.

Designed by Prototype Design Lab Inc.
22 Enterprise Rd, Toronto
T 416.842.0275 x224
F 416.614.3083











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